Attendance
10,202 - SCUBA Show 2009 attendance
10,670 - Average annual attendance for the past 19 years

The Market

• Base population within one-hour driving radius of the show: 17.6 million.
• California is the largest single diving market segment in the U.S. (source: DEMA).
• Southern California has the largest concentration of divers in the world.
• PADI and many major equipment manufacturers are headquartered in Southern California.
• California divers are the most active in the country (source: PADI).
• Over 100 dive retailers call Southern California home, the majority of which send representatives and their customers to the show.

Survey of SCUBA Show 2009 attendees:

• 82% came to see the latest gear..
• 72% wanted to see destinations.
• 47% came to make purchases.
• Average 3.5 dives a month.