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Why Exhibit?
WHY YOU MUST BE AT THIS EVENT
11,672 eager customers attended SCUBA Show 2011 - the highest attendance ever! The SCUBA Show has had an average annual attendance of 10,749 for the last 22 years. SCUBA Show 2012 is our 25th Year!
ADDITIONAL IMPORTANT NUMBERS
- 85% said the show was to see new gear
- 72% said that they wanted to see dive destinations
- 54% were there to make purchases.
THE MARKET
- Base population within one-hour driving radius of the show: 17.6 million.
- California is the largest single diving market segment in the U.S. (source: DEMA).
- Southern California has the largest concentration of divers in the world. PADI and many major equipment manufacturers are headquartered in Southern California.
- California divers are the most active in the country (source: PADI).
- Over 100 dive retailers call Southern California home, the majority of which send representatives and their customers to the show
AGGRESSIVE AND EFFECTIVE PROMOTION
SCUBA Show 2012 will be heavily advertised in California Diving News, the Authority in California diving since 1984. Each issue will feature full display advertising for the SCUBA Show. By reaching an estimated market of over 300,000 divers in the Los Angeles metropolitan area market alone, SCUBA Show 2012 is destined to be an event that no scuba related business can afford to miss.
Advertising in national dive publications will ensure diver interest from all over the United States. In addition, aggressive advertising in local mediums directed at the general public will assure large attendance from the huge and affluent local population.
EXHIBIT SELLOUT ANTICIPATED
Please keep in mind that previous SCUBA Shows have sold out exhibit space far ahead of the show dates. SCUBA Show 2012 is also expected to sell quickly. To guarantee your participation in SCUBA Show 2012, you must have your application in early.
CLICK HERE to download Exhibitor Application
WHAT SCUBA SHOW 2011 EXHIBITORS SAID:
“Great job by everyone, as always! Another excellent show. Well organized, well advertised and well attended by qualified divers and travelers”
— John Boozer, Atlantis Philippines - Dive Resorts and Liveaboards
“Once again, it was a great show!”
— Theresa Kaplan, PADI Diving Society
“Great show!”
— Donna Lattin, South Pacific Island Travel
“Thank you, as always, for an excellent show! The show and your staff absolutely 'Rock!'”
— John Boozer, Atlantis Hotel
“Another well run show!”
— Jody Munro, Chammyz
“The show was great - thank you.”
— Suuz Martines, ScubaDoRag
“Nicely done again!”
— Keith Sahm, Sunset House
“We were impressed by the quality of the attendees.”
— Scott Mastrangelo, ClicknDive.com
“Attendance was great!”
— Eric Bowman, Peace Dive Boat
“Good job!”
— Mark Malan, Hermosa Hotel
“Attendance was phenomenal.”
— Terry Schuler, Ultralight Control Systems
“We once again had a very successful show. Your staff makes sure everything runs smoothly, it's all very organized.”
— Angelique Amon, Lissenung Island Resort
“Very good show.”
— Seamus Callahan, Atomic Aquatics
“Thanks again for organizing such a great event for the SoCal dive community.”
— Brent Durand, Bluewater Photo
“The show was terrific!”
— Cara Sherman, Joe Liburdi's Dive and Photo
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WHAT SCUBA SHOW 2011 ATTENDEES SAID:
“Outstanding job. Great seminars and worthwhile booths. Lots of interesting info. Our first time. It's definitely on our list for next time.”
— Walt R.
“The show was fantastic!”
— Michael M.
“Congrats on another well-produced show.”
— Scott M.
“Really enjoyed it!”
— Jack G.
“It was my first show and I was quite impressed with he vendor participation. A good mix and lots of helpful people who know their products. We got a lot of good ideas on destinations as well as equipment. We attended 4 seminars and all four were worth the admission all by themselves. Very good. We got a lot out of the event.”
— Ron C.
“I had a lot of fun, got to see the latest dive gear, learn about new destinations, and even bought a few things that I couldn't find anywhere else. It was really nice to be able to actually hold the items in your hand and not just a picture on a screen when you are unfamiliar with the products.”
— Nancy T.
“I go every year. I get ideas about destinations and I get to see every exhibitor, because I walk up and down all the aisles. Sometimes I go to a seminar if I can make it. I love the films also and its fun to talk to divers and talk about diving in a face-to-face arena. This is a great show.”
— Melinda Y.
“Great job. Looking forward to it again next year.”
— Elex S.
“We always have a great time and we will be back next year.”
— Rex H.
“I had a great time and glad I went!”
— Catherine K.
“Really enjoyed the show. Liked getting Information direct from the source. I've been going for 5 years. Keep up the Good Work!”
— Scott C.
“Amazingly well put together and fun for the whole family.”
— Lewis S.
“Had a great time, ran into a lot of people I know. Tons of info. Some great deals. Could use an extra day to be able to go to more seminars and see everything. Good job, looking forward to next year.”
— Bill A.
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